Masters resale: Gnomes lead the secondary market outside Augusta National
AUGUSTA — For some Masters patrons, winning the 6 a.m. chase for one of a few thousand gnomes available each day at Augusta National is half the battle.
Another race has just begun.
The ceramic lawn ornaments have become the most valuable Masters item on the secondary market, aside from the patron badges needed to buy them.
Individual 2026 gnomes — sold at the Golf Shop for $59.50 — are listed for as high as $2,000 on ebay.com. Some sellers have expanded their gnome package, tossing in a mini gnome and other gnome-themed merchandise.
The price jumps even higher for gnomes from previous tournaments, as buyers try to complete their collections. The original gnome debuted in 2016 and has soared in value.
Several 2016 gnomes are priced at more than $10,000 on eBay. The 2018 edition, dressed as a Masters caddie, is frequently listed between $5,000 and $10,000.
For deep-pocketed buyers hunting the entire collection, there are even pricier options. One Atlanta-area seller listed all nine gnomes from 2016 to 2025 on Facebook marketplace for $35,000.
A variation of the original Masters gnome is also selling high. Berckmans Place, a VIP venue at Augusta National, has sold a collection of all 10 gnomes in miniature versions this week.
The salt shaker-sized collectibles are priced around $5,000 online.
Gnomes aren’t the only Masters merchandise listed much higher than their original price. Cashmere sweaters originally priced between $200 and $400 are frequently listed above $700. The premium travel duffel bag, priced at $295 in the Golf Shop, can be bought for $650 on eBay.
Regular Masters Tech polos, sold for $99, are listed on several online markets for more than $400.
The Masters 2026
The 90th edition of the Masters Tournament tees off at Augusta National Golf Club this week. Here’s everything you need to follow the action.
START HERE: Your complete Masters guide Tee times, leaderboard, how to watch and what to know
FIRST ROUND: What to expect Thursday | All the Masters tee times | Mason Howell will share Masters start with Rory McIlroy
THE FIELD: An appreciation for Scottie Scheffler’s quiet stardom | These 5 players should compete for first green jacket | No Tiger? No Phil? No biggie, the kids say | Mason Howell’s path to Augusta | 9 top-ranked newcomers making their debut | Scottie Scheffler heavily favored over elite contenders | Oldest vs. youngest golfers at the Masters
WHAT TO WATCH: Why Augusta National could be ‘even more difficult’ this year | Augusta National can bring top players to their knees | Rival league presence will be felt at Augusta National
AT AUGUSTA NATIONAL: What Masters golfers would do as patrons at Augusta: ‘Have a lot of beers’ | 10 Masters terms to know before you go | Don’t sleep on these 5 hidden spots at Augusta National | Plan your practice rounds like a pro
THE TRADITIONS (FOOD): Inside Rory McIlroy’s Champions Dinner menu | Make The Masters’ iconic 3-ingredient cocktail at home | Everything to know about pimento cheese this Masters week
PHOTOS: Par 3 contest | Contenders warm up | Practice rounds tee off
MASTERS GNOME: Masters gnome craze hits ‘Hunger Games’ levels amid final-edition rumors
About the Author
Jack Leo is a sports writer and reporter for the Atlanta Journal-Constitution. Jack worked for the AJC throughout his four years studying journalism and sports media at Georgia State University and the University of Georgia. He's now focused on telling stories in the grassroots: bringing comprehensive coverage of high school sports for AJC Varsity.
